Why attend:
Learn strategies, tactics and techniques for building web presence and using social media to help drive your relationship management strategy.

Session details:
RIAs are increasingly using social media to expand relationships, build referrals and drive marketing advantage. This session offers a review of the major social networking platforms and explores ways RIAs can use these digital marketing tools to enhance their relationship management strategy. Topics include:

• Understanding the role of social media and web presence to increase visibility, credibility and relevance
• Identifying specific ways you can use Blogs, LinkedIn, Facebook, Twitter and YouTube to expand your digital footprint.
• Exploring a day-in-the-life of a financial advisor and how he uses social media presence and digital marketing strategies to deepen and extend relationships